Fragrance Companies Allegedly Fixing Fragrance Prices Impacting the Cost of Thousands of Scented Products

The Antitrust attorneys of McCune Law Group are collaborating with other law firms in a class action lawsuit (Elmazi et al v. DSM-Firmenich Ag et al) that brings claims of a conspiracy to fix, raise, maintain, and stabilize the prices of fragrances sold in thousands of products in the US from 2018 to present. Consumers who have purchased any scented products – candles, cleaning supplies, laundry or dish detergent, soap, cosmetics, deodorant, and more – from some of the world’s largest brands like Dove, Dawn, Old Spice, Seventh Generation, Tide, Herbal Essences, and others may be eligible to join the lawsuit to reclaim compensation.

Any Scented Product Could Be Eligible

The lawsuit alleges that “fragrances,” or “fragrance compounds” which are present in upwards of hundreds of thousands of consumer products, including cosmetics, soaps, shampoos, deodorants, laundry products, cleaning products, and more have been part of an alleged conspiracy to price fix. The case involves any type of fragrance used in a wide variety of brands, under companies including but not limited to:

  • Dove
  • Seventh Generation
  • Love Beauty and Planet
  • Axe
  • Cif
  • Domestos
  • Lux
  • Sunsilk
  • Ariel
  • Downy
  • Gain
  • Tide
  • Aussie
  • Head & Shoulders
  • Herbal Essences
  • Old Spice
  • Pantene
  • Febreze
  • Dawn
  • Cascade
  • Crest
  • Oral-B
  • Vicks
  • Olay
  • Native
  • Secret
  • Yankee Candle
  • White Barn
  • Chanel
  • Estee Lauder
  • And Many More!

If it has a scent, it likely has been impacted by price fixing. Sign up now to join the lawsuit and claim your compensation!

If you have bought a product with fragrance after January 1, 2018, contact a McCune Law Group attorney today by calling (909) 345-8110 to find out if you qualify to join the lawsuit!

Frequently Asked Questions


What is the focus of the class action complaint?


The class action complaint centers around individuals who directly purchased products with fragrances, claiming they were victims of price fixing. This lawsuit involves a broad spectrum of consumer products, ranging from cosmetics and soaps to shampoos, deodorants, laundry products, and cleaning products, from multinational brands like Dove, Tide, Pantene, Yankee Candle, and more.

The case implicates major companies and a wide array of brands, including Unilever with its products such as Dove, Seventh Generation, Love Beauty and Planet, Axe, Cif, Domestos, Lux, and Sunsilk. Proctor & Gamble is also named, encompassing brands like Bounce, Ariel, Downy, Gain, Tide, Aussie, Head & Shoulders, Herbal Essences, Old Spice, Pantene, Febreze, Dawn, Cascade, Crest, Oral-B, Vicks, Olay, Native, and Secret. This list is not comprehensive, and any scented product may qualify.

The lawsuit seeks various outcomes and remedies, including damages resulting from the alleged conspiracy. The causes of action involve Violation of the Sherman Act, Violation of State Antitrust Statutes, Violation of State Consumer Protection Law, and Unjust Enrichment. As part of their remedy, the lawsuit requests restitution for unlawful profits, aiming to hold the defendants accountable for the financial harm caused by the inflated fragrance prices passed on to consumers.

No. We manage class actions on a contingent fee basis, meaning we front all costs. If the case is successful and a recovery is obtained, McCune Law Group seeks the court’s approval to award our fees and expenses from the settlement or verdict.

How to Join the Lawsuit Over Inflated Scented Product Prices

If you are ready to join this class action, you can depend on the Antitrust attorneys at MLG. If you ready to start, here is how:

  • Step 1: Fill out our contact form above: Tell us about the products you own that may be impacted by the alleged price fixing. Provide accurate and detailed information about yourself, including your name and contact details.
  • Step 2: Send your proof of purchase: If you qualify to join the lawsuit, we will require proof of purchase of the scented products in question. This could be in the form of a physical or digital receipt. Gifted or donated items are not eligible for this lawsuit.
  • Step 3: Discuss your case with the McCune Law Group team: Our team will work with you to discuss the lawsuit and understand your story better. This is a chance to get to know the firm that will be advocating for you.
  • Step 4: Check your email’s spam folder: MLG prides itself on maintaining open, transparent communication with our clients. We aim to send regular updates to our clients via email or phone call. If you have a question about your case, give us a call or send an email to your team.
  • Step 5: Be patient: Oftentimes, lawsuits against high-profile companies take a long time to progress. Our team will work diligently to ensure all documents are filed promptly and your case can move along as quickly as possible. Our goal is to secure justice as soon as we can.

Representing Plaintiffs Nationwide for Over 30 Years

At McCune Law Group, we are dedicated to navigating complex legal landscapes and advocating for justice on behalf of our clients. Our commitment to representing individuals who directly purchased products with fragrances extends beyond a pursuit of damages; it aligns with our core values of fairness and transparency in the consumer marketplace. MLG has successfully handled consumer class actions against some of the largest companies in the world in the auto, banking, insurance, technology, and pharmaceutical industries. If you own a scented product of any kind, complete the form or chatbot on this page to sign up to claim your compensation.

Contact us today by calling (909) 345-8110 or by completing our form to find out if you are eligible to join the lawsuit!

Attorney Advertising

McCune Law Group is responsible for this advertisement. The information provided on this website is for general information purposes only. The information you obtain is not, nor is it intended to be, legal advice. Use of this website or submission of the online form does not create an attorney-client relationship.

Counsel Richard McCune is licensed to practice only in the state of California. The law firm of McCune Law Group has attorneys licensed to practice law in AZ, CA, IL, MO, NJ, NY and PA. McCune Law Group is a national firm that brings lawsuits in a majority of the states. In states where one of its attorneys is not barred, it does so by filing the complaint along with local counsel barred in that state.

The results discussed do not guarantee, warrant, or predict the results in future cases.