Apple Has Misrepresented the Water Resistance of iPhone Models

In November 2020, the European Union investigated Apple for claims of misleading advertising with regards to their iPhone models’ water resistance. Prior advertisements stated certain models demonstrated water resistance to depths of up to 4 meters for up to half an hour, depending on the model. These models include:

  • iPhone 8
  • iPhone 8 Plus
  • iPhone XR
  • iPhone XS
  • iPhone XS Max
  • iPhone 11
  • iPhone 11 Pro
  • iPhone 11 Pro Max

However, upon investigation, Italy’s antitrust authority, L’Autorità Garante della Concorrenza e del Mercato (AGCM) has found this statement to be unfair and misleading. Apple has failed to clarify to consumers that these claims hold up only under ideal laboratory conditions with pure water–not in real-world bodies of water such as rain, puddles, pools, toilets, or bathtubs.

Additionally, with the knowledge that this advertising claim does not hold water in real life, Apple has refused to cover water damage to these iPhone models under their warranties.

Each of these infractions were called “aggressive” by the AGCM and incurred a fine of €5 million – €10 million total. Apple has yet to comment on the fine, according to the BBC.

There are millions of these iPhones still in use today. If you have been misled by this advertising claim, have experienced water damage on an allegedly water resistant iPhone, or are unsure if your iPhone qualifies, contact McCune Wright Arevalo, LLP, today by filling out the form or calling (909) 345-8110.

The class action attorneys at McCune Wright Arevalo, LLP, have a long history of success in consumer protection, including a $4.28 million verdict against a ski boat manufacturer and $203 million trial verdict against banks for unfair banking fees.

Contact the class action attorneys at McCune Wright Arevalo, LLP, to seek justice for false advertising! Fill out the form or call (909) 345-8110.

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