Benjamin Moore Natura Paint Class Action Lawsuit Investigation
McCune Wright Arevalo is investigating a potential class action lawsuit against Benjamin Moore Paints because of its Natura Paint line. Benjamin Moore states in its ads that Natura Paints have zero emissions, no volatile organic compounds (VOCs), and possess a “Green Promise Seal” depicting a level of safety assigned from a third party. Furthermore, a Benjamin Moore commercial depicts a room being painted with Natura while a baby is sleeping, indicating that it is safe immediately after application for even the most vulnerable of populations (babies, allergy and asthma sufferers). It is alleged that Benjamin Moore has no scientific data to support these claims and that the Green Promise seal is a symbol invented by the company to bestow on itself. If you have used Natura Paint in a living area or residence, please contact us.