Current Investigation

Crest Pro Health Toothpaste False Advertising for Sensitive Teeth

McCune Wright Arevalo, LLP is investigating a class action lawsuit against Proctor & Gamble on behalf of consumers who purchased Crest Pro-Health toothpaste because its packaging indicates it is safe for sensitive teeth.  The Food and Drug Administration requires toothpaste makers to disclose their product’s relative dentin abrasivity (RDA), which indicates how harsh a toothpaste is on a user’s teeth. For individuals with sensitive teeth, dentists recommend using a toothpaste with an RDA of 7 or less. A recent report of toothpaste RDA levels showed Crest Pro-Health, which is marketed to those with sensitive teeth, has an RDA level of 189. If you purchased Crest Pro-Health because it was advertised as being safe for sensitive teeth, please contact us.

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